IT and Business Consulting
Background of Project
Companies are often faced with a challenge of understanding the dynamics of today’s business environment and how to align their business processes with their technological investments within their limited resources. Agility is a key component that enables businesses to adapt to fluctuating business needs and evolving customer expectations. Organizations have to control cost, ensure productivity, while managing changing priorities.
NetEdge offers business consulting to address all the above issues by defining, aligning and optimizing client’s business goals and objectives. We take time to understand client’s business, its requirements and needs, and then create customized solutions that deliver tangible benefits, add value and improve their business processes.
NetEdge Role / Solution Description
Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.